Beyond Driven: Weekly Growth Dashboard

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Beyond Driven: Weekly growth report

Media buyer: Mike Cahill · Sent every Monday 8am PT · Source of truth: Hyros

Week of Mar 17, 2026

CAC (7-day)

$2,140

▼ $180 vs prior week

MER

3.9×

▲ 0.2× vs prior week

Show rate

64%

— flat vs prior week

Weekly spend

$48,200

— on pace for $200K mo.

CAC trend, 8 weeks

Actual CAC

Target ($2,000)

Spend by campaign type

Prospecting 55%

Retargeting 20%

Testing 20%

TOF 5%

Creative performance this week

Creative	Format	Persona	Spend	CAC	Calls	Status
Tim, marriage pain hook v3	Video	Struggling husband	$12,400	$1,820	14	Scaling
Partnership ad, Tim personal acct	Video	High performer	$8,100	$2,025	8	Testing+
Static, "196 reviews" proof	Static	Skeptic	$6,200	$2,580	5	Watch
Female creator, wife's POV	Video	Indirect	$4,800	$2,400	4	Watch
Tim, identity crisis hook	Video	Man in transition	$3,900	$3,250	2	Kill Friday
Static, "inside-out method"	Static	Struggling husband	$2,400	—	0	New · day 3

This week's priorities

Kill "identity crisis hook" Friday if no conversion by Thursday EOD

At $3,250 CAC with only 2 calls, 1.6× over target, not a data problem

Launch 3 new creative concepts Monday, marriage pain, man-in-transition, testimonial

Hypothesis: testimonial format will outperform talking-head for skeptic persona

Hyros outbound audit, identify gap in BD call booked attribution

Ongoing, findings to Julian by Wednesday

Monitor show rate, currently 64%, target 67%+

Tied to email sequence health, flag if drops below 62% mid-week